Lionsgate went all-out on Wednesday for its live “Fire vs Ice” trailer launch, handing out prizes to fans all putting the fire emoji on their keypads to hefty use and making the event a truly interactive spectacle. It took a while – a long while at that – but the latest official trailer eventually made its debut with fans intercepting all their prizes ranging from tickets to John Wick Blu-rays, to 55″ TV sets, trips to the “John Wick Experience” in Las Vegas, and even trips to London for the film’s upcoming premiere.
For all else, Lionsgate’s From The World Of John Wick: Ballerina, opens in theaters on June 6, starring Ana de Armas, Ian McShane, Angelica Huston, Gabriel Byrne, Norman Reedus, the late Lance Reddick, and Keanu Reeves and directed by Len Wiseman. Watch the hot new trailer below!
Taking place during the events of John Wick: Chapter 3 – Parabellum, Ballerina follows Eve Macarro (Ana de Armas) who is beginning her training in the assassin traditions of the Ruska Roma.
Lionsgate presents, a Thunder Road Films / 87eleven production.
