The last few months have seen a spate of updates announcing a brand new home media label brewing in the U.S.. That label, Toy Robot Video – a subsidiary of Arrow Video, made it official on Friday with affirmation of at least five restored classics on Blu-Ray and 4K UHD beginning September 8.
The titles include Hiroyuki Sanada headliners such as Norifumi Suzuki’s Roaring Fire (1981) and Kosei Saito’s Ninja Wars (1982), Drive helmer Steve Wang’s Guyver: Dark Hero (1994), Gary Goddard’s Dolph Lundgren starrer, Masters Of The Universe (1987), and director Daniel DelPurgatorio’s new sci-fi slasher, Marshmallow (2025).
The label, per the announcement, “aims to recreate the wondrous experience of browsing titles at the local video store, with fabulous new cover artwork, film masters transferred from the best elements available, colorfully-branded OBI-Strips, slip cards, art cards, and extras.”
“We are thrilled to announce the launch of a new home entertainment video label across the US, Canada and the UK,” said Toy Robot Video’s Mike Hewitt. “With a resurgent interest in Physical Media, especially amongst younger film fans, Toy Robot Video is intended to be a fun and inclusive label, designed to complement our core Arrow Video brand, spreading the joy of physical media ownership outside of the boundaries of cult fans and cineastes.
Hewitt added, “Toy Robot Video will deliver an expansive variety of content, incorporating a range of mainstream titles and genres – with even more comedy and even animation. We couldn’t be more pleased with our launch titles, including a 2-disc 4K UHD release of 1987’s Masters of the Universe in the US and Canada, and we are incredibly excited about our forthcoming slate for the remainder of 2026 and beyond.”
Guyver: Dark Hero is a sequel from Wang’s co-directed 1991 adaptation with Screaming Mad George and based on Yoshiki Takaya’s manga. David Hayter and Kathy Kristofferson star in the film which sees the supersuit host, desperate for answers as he infiltrates a mysterious archeological digging site that becomes ground zero in a grand new battle to save the world from Zoanoid takeover. The film will be a 2-disc Blu-Ray edition releasing on September 8, containing two versions of the film – the Original 1994 version and an Enhanced version, with added special effects.
The same date will see the release of Suzuki’s Roaring Fire, featuring Sanada (Shogun) along with screen legend Sonny Chiba (Shogun’s Samurai) in the 1980s hit martial arts action comedy about a Texas-raised rancher settling the score after his brother’s death. The film marks its physical media debut US and Canada on Blu-ray.
Lundgren’s cult classic performance as the legendary “He-Man” takes center stage opposite the showstopping delivery of late actor Frank Langella as Skeletor in Masters of the Universe, as our Eternian hero and his friends fight to reacquire a mystical key with the help of two teenage humans when the battle bleeds into Earth’s American suburbia. The movie will arrive on 2-Disc Blu-ray and 2-Disc 4k UHD beginning September 15.
Releasing the same day is DelPurgatorio’s Marshmallow, billed as a “smart and stylish slasher treat” and released last year in theaters following its Panic Fest debut in Kansas City, Missouri. Starring Kue Lawrence and Corbin Bernsen, the film is set at a secluded summer camp where a shy and introverted 12-year-old boy is thrust into a living nightmare when a campfire tale about a psychotic doctor becomes real.
On September 29, the label will bookend its inaugural rollout with Saito’s Ninja Wars, reuniting Sanada and Chiba for a dark action film set in feudal Japan. Blending ninja lore with horror and fantasy elements, the film follows a wandering ninja who becomes entangled in a deadly conflict between rival clans after a brutal massacre wipes out his comrades.
Lead image: Toei