THE WHITE-HAIRED WITCH OF LUNAR KINGDOM Gets An IMAX Push, New Posters And Featurettes!

Between November of 2012 and now, it’s pretty safe to say that the production of director Jacob Cheng‘s 3D fantasy action epic, The White-Haired Witch Of Lunar Kingdom has had its fair share of issues. The five-month filming process was completed earlier last year with the goal of releasing it domestically last December until it was pushed to three months ago. Needless to say, the film was pushed back again and is now headed for a theatrical premiere on the week of July 31.

It’s likely that the production extensions may have been due to a number of post-production issues, and I’m only guessing based on my own vague knowledge of big blockbuster productions, plus, I’m illiterate when it comes to reading Mandarin-language media. But at any rate, the film is finally on its way and filmgoers in China will get to observe the latest cinematic re-introduction of author Liang Yusheng’s classic late 1950’s tale.

SYNOPSIS:

In the twilight of the Ming Dynasty, the Imperial court is plagued by corruption as tyrants rule over the land. With the Manchurians preying on a weakened empire, war is imminent. The situation is even worse near the northwest border, where widespread famine is rapidly claiming lives. To save the victims from further suffering, sorceress Jade Raksha fights the soldiers that oppress people for their own gain. As payback, local government officials decide to pin the murder of Governor Zhuo Zhonglian on Jade, turning her and the members of her cult into wanted fugitives for a crime they didn’t commit. Meanwhile, Wudang sect’s Master Ziyang intends to nominate disciple Zhuo Yihang to become the next sect leader, sending him to the capital to present the Red Bolus to the Emperor as royal tribute. However, the emperor dies after consuming the Red Bolus, and the Imperial Guards are quickly dispatched to capture Yihang……

With an August 1 release date now solid, Distribution Workshop has a new minute-long promo spot, a behind-the-scenes  featurette and a production featurette that divulges a little more into one of the issues the film faced – namely the wire-stunt that caused lead actor Huang Xiaoming’s foot injury, which forced him wheelchair-bound for a number of weeks. In addition, the studio has also rolled out a new IMAX poster and banner, and character posters with the final date imprinted. Check them all out below and click each for larger viewing.