The first three episodes of Warrior finally arrived on Thursday to kick off the hotly anticipated season three. To relish in the occasion, streaming platform Max is partnering with a trio of multicultural artists to produce and promote an interactive experience using murals currently on display in three major cities: New York, Los Angeles and San Francisco. Each mural features an iconic image of the show’s original innovator, Bruce Lee, with select cast members on hand on Thursday for each unveiling.
“Seeing Warrior return for our 3rd season during this 50th anniversary year for my father is just the ultimate celebration of his legacy.” Said Shannon Lee, Executive Producer on Max’s Warrior and president of the Bruce Lee Foundation. “I couldn’t be more proud of our show, our cast, our crew, and the impact our show continues to have and the entertainment it continues to serve up and celebrating through art and interactivity in 3 cities across the country all at once is just an amazing way for a lot of people to get in on the fun!”
The murals were also produced with AR technology, including a QR code fans can scan to enjoy the interactive portals on display via their mobile phones, including icons to the Bruce Lee Foundation website, the season three trailer for Warrior, and more.
The interactive murals were made possible through the use of web-based augmented reality (AR) technology. By simply scanning the QR code embedded in the artwork using your smartphone, fans will witness the AR Experience come to life in front of their eyes. This immersive experience will bring users into the world of the Max Original WARRIOR, showing off some of the historical weapons from the show in 3-D, and a preview of Season 3.
Additionally, through partnership with the Chinese Historical Society of America, the Max Multicultural and Digital Innovation teams created an exclusive AR walking tour anchored around key locations that will come to life. This walking tour will allow fans to discover San Francisco’s Chinatown “Through the Lens of the Blade,” featuring integrated content developed in the WARRIOR podcast into an experiential audio-scape that users can listen to while exploring WARRIOR-themed AR sites. Featuring additional real weapons, historical objects, and experiences of the era, Max will incorporate soundbites from Shannon Lee and additional show talent to bring the world of WARRIOR to life.
Fans can partake in-person or virtually, allowing for this experience to touch all WARRIOR fans across the United States.
New episodes of Warrior will stream every Thursday through July 20. Hit the gallery below, and stay tuned for an episodic lookback review by guest contributor and recurring Phat Samurai Guy YouTube guest host, Kyle Wong.
