SELF-HELP: Erik Bloomquist’s New Halloween Cult Thriller Sets Theatrical And Digital Releases From Cineverse
Erik Bloomquist last hit our radar with 2023’s killer thriller, Founders Day, and now he’s back and upping the ante with Self-Help. Cineverse is plotting an exclusive theatrical release on October 31 with advance tickets to be sold on October 15.
Additionally, an early 2026 digital release was announced and they’ve unleashed an official announcement with all the trimmings, including a trailer and poster. Read on!
LOS ANGELES – Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, and Bloody Disgusting, its horror division, have acquired North American VOD and streaming rights to Self-Help, the newest feature from fraternal filmmaking duo Erik and Carson Bloomquist and production outfit Mainframe Pictures. Pic is set for a nationwide theatrical rollout by Mainframe on Halloween (with “Mischief Night Sneak Previews” on October 30) followed by Cineverse’s digital release in early 2026.
Self-Help follows a college student as she infiltrates a dangerous self-actualization community after her mother becomes entangled with its enigmatic “anti-cult” leader. The film is directed by Emmy Award winner Erik Bloomquist and co-penned with brother Carson (Founders Day, She Came from the Woods). The brothers produce for Mainframe alongside co-producers Amy Hargreaves, Landry Bender, Tyler LaValley, Jerry Daigle, William Kay, and Chris Woodward.
Jake Weber (Dawn of the Dead, Medium), Landry Bender (Looking for Alaska, The Sitter), Madison Lintz (Bosch, The Walking Dead) and Amy Hargreaves (Homeland, Blue Ruin) star. Supporting cast includes Carol Cadby (Radium Girls), Blaque Fowler (Halloween Ends), Adam Weppler (Long Lost), and Erik Bloomquist. Casting is by Nick Peciaro, CSA.
The deal was negotiated by WTFilms partner Gregory Chambet and Dan Fisher, Vice President, Acquisitions at Cineverse. WTFilms reps worldwide rights and will continue to sell available territories at the upcoming AFM. Other deals for the title include Encripta (Latin America) and Njuta Films (Scandinavia).
“The tireless team of genre fanatics at Cineverse have built a thrilling ecosystem, and we’re eager to contribute to their uncompromising filmography,” say the Bloomquists.
“Self-Help represents everything we love about horror: fearless storytelling, visceral gore, and disturbing imagery that stays with you long after the credits roll. We’re delighted to be bringing Erik and Carson’s next film to audiences across North America,” says Cineverse.
Weber is repped by Luminary Partners and Framework Entertainment; Bender by Innovative Artists and Luber Roklin Entertainment; Lintz by Greene Talent and LINK Entertainment; and Hargreaves by Artists & Representatives and Smith Talent Group.
