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Circulating the internet like wildfire is the latest new announcement from IMAX regaridng the upcoming release of Thor: The Dark World. Just in time for those Thor Halloween costumes to start selling, Marvel is reformatting the film for an earlier IMAX release.

The news comes after the release of the newest theatrical trailer for the film, in addition to director Alan Taylor‘s public announcement that he and the crew are adding and reshooting more scenes with co-star Tom Hiddleston who plays Thor’s adopted evil brother-in-arms, Loki, which is interesting considering that Loki won’t be appearing at all in The Avengers 2. But Hiddleston is a tremendous fan favorite, and so at any rate, it would make sense to add more of him, if not for other reasons. “We’re doing full scenes, scenes that were not in the movie before.” Taylor explains in a quote over at ScreenCrush via Collider. “We’re adding scenes, creating scenes, writing scenes for the first time. We realized how well Loki was working in the movie, and we wanted to do more with him. So it was that kind of thing, it was like, ‘Oh, we could do this, we could jam this in here because he’s such a wonderful guy to watch do his stuff.’”

On that note, check out the following press release:

IMAX Corporation and Marvel Entertainment, a division of The Walt Disney Company (NYSE: DIS), today announced that Marvel’s Thor: The Dark World, starring Chris Hemsworth, will be digitally re-mastered into the immersive IMAX® 3D format and released into IMAX® 3D theatres internationally beginning Oct. 30.

“Like all the dynamic Marvel characters, Thor has developed a massive global following, and we look forward to moviegoers experiencing this highly anticipated next chapter in IMAX 3D,” said Greg Foster, CEO of IMAX Entertainment and Senior Executive Vice President, IMAX Corp. “We’re excited to continue to build on our flourishing partnership with Marvel and Disney with this iconic property.”

“All the nine realms will be stunningly displayed when Thor: The Dark World arrives in IMAX 3D,” said Dave Hollis, Executive Vice President, Theatrical Exhibition Sales and Distribution, The Walt Disney Studios. “We continue to have great success with IMAX and are thrilled to once again work with them to bring the Marvel Universe to life in this premium format.”

The IMAX release of Marvel’s Thor: The Dark World will be digitally re-mastered into the image and sound quality of The IMAX 3D Experience®with proprietary IMAX DMR®(Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

Thor: The Dark World stars Chris Hemsworth, Tom Hiddleston, Natalie Portman, Stellan Skarsgård, Idris Elba, Christopher Eccleston, Adewale Akinnuoye-Agbaje, Kat Dennings, Ray Stevenson, Zachary Levi, Tadanobu Asano and Jaimie Alexander with Rene Russo and Anthony Hopkins. The film will get its theatrical run in standard 2D theaters starting November 8, 2013.

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Lee B. Golden III

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