Lionsgate and Millenium are revving up Friday’s release of Rambo: Last Blood with Rambo Day. The city of Los Angeles will proclaim the day accordingly as well as the city of Bowie: Arizona where the first film, Rambo: First Blood, was filmed.
A contest will also run as “The World’s Greatest Rambo Fan” Challenge with award prizes to be allocated based on short videos of fans doing their best Rambo impressions. Fans from around the world are encouraged to enter to win using the #RamboDay.
“As we work to increase Bowie’s economic footprint, this national exposure as John Rambo’s hometown is priceless to us,” says Nancy-Jean Welker of the Bowie Chamber of Commerce. “We are deeply grateful for and proud of this distinction!”
In addition, tickets are on sale for a Rambo Movie Marathon to be held at Alamo Drafthouse theatres across the country this weekend. Ticket purchases made September 18 will ensue a $1 donation to organizations supporting veterans and active duty members of the military.
Rambo Day will also wind down with a New York Fan Extravaganza with Sylvester Stallone and the rest of the cast and filmmakers joining fans at the AMC in Lincoln Square screening the new movie. Local promotional ticket giveaways will be distributed on Q104.3 and flyaway contests will be held in Chicago and Baltimore for Rambo’s biggest fans to join Sylvester Stallone at the fan event in NYC.
Since its debut nearly four decades ago, the Rambo series starring Sylvester Stallone has become one of the most iconic action-movie franchises of all time. An ex-Green Beret haunted by memories of Vietnam, the legendary fighting machine known as Rambo has freed POWs, rescued his commanding officer from the Soviets, and liberated missionaries in Myanmar. The Rambo character has endured as one of the greatest reluctant heroes of cinema giving a face to countless veterans affected by PTSD. On September 20th, Lionsgate and Millennium Films will release RAMBO: LAST BLOOD, marking the last chapter of the legendary series, as John Rambo must confront his past and unearth his ruthless combat skills for one final mission – for his family.