And to think it was just three years ago that Legendary was grooming Justin Lin to helm a Hot Wheels movie thirteen years after its development started at Columbia Pictures and then Warner Bros.
A lot happens in so few years when it comes to these projects and thus, project is back at Warner Bros. with Mattel, Inc. now making their case to the iconic and timeless toy racing car franchise to its first ever live-action feature film release.
Hot Wheels is just one of two Mattel IPs they’re spotting next to its recently-announced Barbie feature-film starring and to be co-produced by Academy Award-nominated actress Margot Robbie.
Ynon Kreiz, Mattel’s Chairman and CEO said: “We are excited to bring the thrill of a Hot Wheels live-action feature film to the big screen in partnership with Warner Bros. Pictures. Mattel Films has great momentum as it continues to execute on our commitment to bring global audiences new ways to experience the brands they love as we transform Mattel into an IP-driven, high-performing toy company.”
Hot Wheels debuted in 1968 and has sold more than six billion individual cars during its storied, 50-year history. To date, it is said that more than 500 million Hot Wheels are sold annually, which invariably says a lot for the toy car brand. Thus, if there’s a film in there somewhere, I’m sure they’ll find it.
All they need now is a writer and director to start with. At any rate though, it’s off to the races!